![]() This is more challenging, but it is possible if you have a strategy in place.įor instance, if your goal is to get your prospects to email you, choose a unique email address specifically for your campaign. Most importantly, you need to track the results of your direct mail campaign. This will help you begin to determine an average response rate and figure out how many letters you should mail out per week in the future. It’s a good idea to start with a smaller portion of your list and see what kind of response you receive. Once you’ve come up with your mailing list and created your letter, it’s time to test out your campaign. Focus on how you can deliver outstanding value for their company. It can also help to add testimonials so your prospects can clearly see what makes your company stand out.īut above all else, your letter should focus on the prospect and how you can help meet their needs. ![]() ![]() You may want to add some design elements that enhance your company’s brand, but only if they don’t distract the reader from the overall message. You’re not trying to inform or entertain-you want the recipient to take action. One of the advantages of direct mail is that you don’t have to worry about coming across as too pushy. Next, you need to develop a compelling offer that will incentivize your ideal client to take action. The fact that direct mail isn’t as popular as it used to be can work to your advantage. This ensures that you’re not only reaching the right audience, but someone with the authority to take you up on your offer. Take some time to outline what businesses you plan to contact and find the right decision-maker within that company. So the best place to start is coming up with your mailing list-because if you reach out to the wrong target audience, it doesn’t matter how effective your offer or execution is. This rule states that success in your direct marketing campaign relies on the following three factors: Come up with your mailing listĪccording to direct marketing expert Edward Mayer, your direct marketing campaign's success relies on the 40-40-20 rule. Let’s look at five steps for creating a successful direct mail campaign. So despite what critics may say, direct mail is a good addition to your overall marketing strategy. A direct mail campaign can allow you to test out different offers with a new audience and see what works best. That means your letter will have a better chance of standing out to your recipients.Īnd for smaller companies, direct mail is a more affordable strategy than online ads while also giving you more control over how many responses you get. ![]() The United States Postal Service has experienced a year-over-year decline in the mail sent since 2006. Direct mail has a median ROI of 29%, only falling short of social media by 1%.Īnd the fact that direct mail isn’t as popular as it used to be can work to your advantage. Why try direct mail?ĭirect mail campaigns aren’t as common as they used to be, but it’s still an effective marketing strategy. Let’s learn more about why you should try direct mail and how to create an effective campaign. ![]() But direct mail is one of the best ways to get your prospect’s attention. Getty Images/Pheelings Mediaįor many business owners, the thought of running a direct mail campaign can feel a bit outdated. Marketing through the mail seems behind the times at first, but it can actually be a great way to reach customers. ![]()
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